Obesity Discussion Forums

[Obesity Discussion]

The Scripps Research Institute, McDonald's(R) Align to Fight Childhood Obesity and Type 2 Diabetes
Wednesday September 13, 7:00 pm ET
Relationship Invests in World's Top Scientists to Create Solutions for Critical Health Issues Affecting Children


LA JOLLA, Calif., Sept. 13 /PRNewswire/ -- The Scripps Research Institute and McDonald's today announced a collaboration regarding research and educational initiatives to drive progress toward a solution to childhood obesity and Type 2 diabetes. McDonald's will contribute $2 million to The Scripps Research Institute to address these critical health issues facing America's youth.
"More than 13 percent of children and adolescents in the United States are overweight and the number is growing at a critical rate," said Richard A. Lerner, M.D., president of The Scripps Research Institute.

"With obesity often comes debilitating, even fatal Type 2 diabetes. These are epidemics that America cannot ignore. The McDonald's and Scripps Research alignment represents advancement in the effort to change the landscape of these severe pediatric health issues, and to find solutions that will benefit future generations of healthy adults in America."

"McDonald's overall goal is to make a difference in the lives of children," said Ralph Alvarez, president and chief operating officer, McDonald's Corporation. "The collaboration with Scripps Research is an extension of McDonald's long-standing commitment to the well-being of children around the world."

The relationship unites Scripps Research's world-renowned scientists committed to groundbreaking scientific research addressing pediatric health concerns with McDonald's 50-year legacy of supporting programs that promote children's health and wellness.

The biomedical research will be under the auspices of the newly created McDonald's Center for Type 2 Diabetes and Obesity.

Guiding the initiative for Scripps Research is Dr. Katja Van Herle. "As both a scientist and a mom, I understand, first-hand, the issues that face our children today. Additional research, increased awareness and education, and monitoring the disease are essential for finding a long-term solution," said Van Herle, a physician and director of the Institute's Department of Community Outreach and Education.

"We must proactively address and offer solutions for pediatric obesity ... and commitment to researching solutions for these issues is essential," said Robert Verloop, former chairman of the board, Produce for Better Health. "We applaud McDonald's for engaging in research initiatives with Scripps, and for its ongoing leadership in adding new menu choices."

For more information about the Scripps-McDonald's collaborative effort to research solutions for childhood obesity and Type 2 diabetes, please visit http://www.mcdepk.com/scrippsalliance .

About Scripps Research Institute

The Scripps Research Institute is one of the world's largest independent, non-profit biomedical research organizations, internationally recognized for its discoveries in immunology, molecular and cellular biology, chemistry, neurosciences, autoimmune, cardiovascular, and infectious diseases, and synthetic vaccine development. Scripps Research is headquartered in La Jolla, California. It also includes Scripps Florida, whose researchers focus on basic biomedical science, drug discovery, and technology development. For more information, go to http://www.scripps.edu .

About McDonald's

McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.mcdonalds.com

Childhood Obesity fight

[Obesity Discussion]

Here is an interesting response from our blog partner Livin La Vida Loca:




McDonald's President Alvarez says they are committed to making healthy kids



You'll know we are in the last days on Earth when:



- The Chicago Cubs win the World Series

- Rosie O'Donnell gets married to Tom Cruise

- Hillary Clinton becomes President of the United States

- McDonald's donates $2 million to obesity research



Oh, wait a minute, that last one is actually TRUE! REALLY!



This Reuters story provides all the details about how McDonald's Corp. has agreed to make the large donation to fund childhood obesity and diabetes research. I'm not kidding, they really are donating money to look into why kids are getting chubby.



Obviously feeling the public pressue regarding their high-carb, junk food offerings, McDonald's decided it was time to partner up with biomedical scientists at the California-based Scripps Institute for the first time in their company's history to look into ways to curb childhood obesity rates.



McDonald's President and Chief Operating Officer Ralph Alvarez said it is the goal of McDonald's to "make a difference in the lives of children."



"The collaboration with Scripps Research is an extension of McDonald's long-standing commitment to the well-being of children around the world," he said. "Everything that we keep on seeing is the whole issue of childhood obesity and the early onset of Type 2 diabetes has grown exponentially. We felt we needed to get greater education in this area."



Am I the only one who sees the incredible irony in this? Here we have the head of the #1 fast food company in the entire world talking about how much his company cares about the health of kids while at the same time they are marketing products directly to children that are arguably one of the root causes of childhood obesity. The fact that they threw a few pennies of their hundreds of billions of dollars in sales annually at obesity research does not get them off the hook from their culpability in the debate over rising childhood obesity. They hope it does, but it does not.



Fried junk food consumption has doubled among kids and a recent study showed that eating fast food makes you one-third fatter. Anyone who denies the contributing role of fast food in the current childhood obesity epidemic is either ignorant to the clear facts staring them in the face or they are simply protecting the financial interests of an industry that has a lot of explaining to do.



Meanwhile, McDonald's is working overtime trying to come across as a caring company when it comes to healthy living by doing such meaningless gestures as removing the "Super Size" from the menu and showing Ronald McDonald playing sports in television ad. Whoopdee freakin' doo! You're gonna have to do better than that if you're gonna convince people like me you are REALLY serious about improving the health and weight of the children you claim to care so much about.



Ever since Morgan Spurlock released his movie and book about McDonald's, the golden arches have been on a mission to convince the public that their food can be a part of a healthy diet. They even had people like this woman go on a McDiet to show you can lose weight eating at Mickey D's, too. While I don't think fast food is the only industry to blame for rising obesity, their unique part in this cannot be overlooked. If that's being too hard on McDonald's, then that's their problem. IT'S THE TRUTH!



So what does Alvarez think about the irony of McDonald's supporting scientific research into childhood obesity when most people universally agree that they are part of the problem?



"Ironic or not we're going to make a difference," he told Reuters. "You won't see those benefits short-term, in one to three years, because habits change over time. But as a major restaurant company, we need to be on the cutting edge of what's happening."



Okay, so you give a little money to this research--NOW WHAT?! What is going to change at the restaurant level, Mr. Alvarez? Anything? Sure, you come up with these high-sugar apple dippers that are about as unhealthy as everything else on your menu. But don't you market them as one of your healthy new products? Where's the integrity in that? Is that really all McDonald's can do is push some high-carb, low-fat products and think they're helping improve the health of children?



McDonald's certainly has the right to sell whatever they deem necessary to turn a profit, but what are the logical consequences of continually feeding that market with junk and more junk and more junk year after year? Obesity rates will just keep going through the roof with no end in sight. But McDonald's can proudly say they donated $2 million to childhood obesity and diabetes research, can't they? HA! Now that's a good one! What good does that do when people are still getting obese?



As I stated in a blog post earlier this week, childhood obesity doesn't need more money from companies like McDonald's to be solved. What we need is better education for children about what is causing them and their parents to get so fat. WAKE UP, AMERICA! We don't need to be eating fast food as part of our healthy lifestyle changes. We are partially to blame, too, because we keep subsidizing this garbage that companies like McDonald's is serving daily.



It's not the fat in the foods we are eating, but the excessive amounts of refined carbohydrates, starchy vegetables, white flour, and most of all SUGAR! Ironically, all of these things are VERY prevalent in the food at McDonald's. How does someone like Alvarez keep a clear conscious about what his company is doing to children and adults while spouting off the company line that McDonald's cares about the kids? That's the biggest load of corporate crap and he knows it, too!



The ultimate responsibility about what children are eating still falls on the parents and they need to practice restraint even when their children beg and plead to go to McDonald's. Trust me, when they get older and have a healthy body because of your wise decision to avoid McDonald's, they will thank you for it. Maybe if my mom had skipped taking us to McDonald's so much as a kid, we wouldn't have all ballooned into the morbidly obese adults that we all became.



Thankfully I was able to overcome my obesity problem, but it still haunts my brother Kevin and, to a lesser degree, my sister Beverly. These are the unintended consequences of the existence of companies like McDonald's. Whether they give $2 million, $20 million, or $200 million to childhood obesity research, nothing is going to change the fact that they are one of the primary reasons obesity is as bad as it is today. Call me whatever you want for saying that, but I challenge anyone to tell me it isn't true.