Sainsbury's initiative to tackle obesity
11 September 2006
Sainsbury's is to back a new initiative this week in order to help tackle the issue of childhood obesity. Justin King, Sainsbury's chief executive, will take part in the government's 'Small Change, Big Difference' initiative which is designed to encourage small behavioural changes in order to support a healthier lifestyle. Commenting on the initiative, Justin King stated,
"Sainsbury's has always been at the forefront of health and nutrition issues and we created this event to contribute to the government's 'Small Change, Big Difference' campaign. We're delighted that parents and experts are attending the event and believe we have the opportunity to take action and make a difference."
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Obesity Initiative 
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