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Firms to Tout Healthy Snacks in Schools



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Old 10-07-06, 03:54 AM   #1 (permalink)
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Firms to Tout Healthy Snacks in Schools

Firms to Tout Healthy Snacks in Schools

Oct 6, 9:11 PM (ET)

By DAVID B. CARUSO

NEW YORK (AP) - In some schools - ever on the watch for unhealthy junk food - students may have to do some extra walking to find their favorite candy bar thanks to the latest nutrition deal struck by former President Clinton. But then again, they may not.

The new deal was lauded by some as a good effort and criticized by others as toothless.

Five big makers of snack foods who agreed to the plan said Friday that they would discourage schools from stocking vending machines with treats that are high in calories, fat, sugar and salt.

The companies, Kraft Foods Inc. (KFT), Mars Inc., Campbell Soup Co. (CPB), Dannon and PepsiCo Inc. (PEP), agreed to instead begin promoting snacks that meet new nutrition guidelines backed by the American Heart Association.


"This is voluntary; they don't have to do it," Clinton acknowledged, speaking of the companies and the schools. "But they recognize the challenge we face and they are helping us take the first step."

For some of the companies - which make everything from M&M's, yogurt and granola bars to Frito-Lay potato chips - that will mean reformulating some products or introducing new lines of healthier snacks for kids.

For others, it will mean urging schools to buy healthy, rather than cater to student cravings.

Fatty, calorie-ladden candy bars, extra-salty soups and anything with trans-fatty acids will be out. Low-fat chips (baked, not fried) and low-sugar yogurts will be in.

Announcing the initiative in a high school gymnasium in Harlem, Clinton agreed the plan's success will depend heavily on the participation of schools, which will continue to be free to buy whatever they like.

But he said the nation's childhood obesity epidemic and skyrocketing health care costs made immediate action essential.

The initiative got mixed reviews from those worried about what kids eat.

Janey Thornton, president of the School Nutrition Association and a child nutrition director in Kentucky, called the program commendable, but said it shouldn't be seen as a substitute for federal legislation enacting stronger health standards for school food.

"It has to have some enforcement behind it," she said. "We have some pretty strict regulations here in Kentucky, but some states have none, and that's where I think the problem comes in."

The Center for Science in the Public Interest, a consumer group, said the agreement would lack punch if schools and vending machine companies decide to keep buying chips and candy.

The food guidelines set under the agreement were more widely praised.

Under the rules, snacks marketed to schools wouldn't get more than 35 percent of their calories from fat and more than 10 percent from saturated fat. There will be a limit of 35 percent for sugar content by weight.

Those rules would mean students in participating schools would have to say goodbye to Nacho Doritos (a product of a PepsiCo subsidiary), which get a little less than half of their calories from fat, and the Mars Milky Way bar, which is about 60 percent sugar.

The agreement was the product of work by the Alliance for a Healthier Generation, a project of the William J. Clinton Foundation and the American Heart Association.

In May, the alliance announced an agreement with beverage industry leaders to sell only water, unsweetened juice and low-fat and nonfat milk in elementary and middle schools.

The problem the group is attacking is one that was born in the mid-1980s, when money-strapped schools across the country began opening their doors to private vendors, and offering a wider variety of foods - letting many millions of students sate their hunger and thirst with chips and soda, rather than what was on the school lunch menu.

Winning those kids back over to healthy food might be a tough task.

Children pouring out of a Harlem elementary school a few blocks from where Clinton spoke Friday carried bags of chips, sodas and containers of greasy cheese fries, along with their books.

"Junk food is great," said 13-year-old Victor Jimenez.Carlos Rodriguez, 13, said his school already stocks its vending machines with health food - but it hardly matters.

"Kids will buy what they want," he said. "We just stop by the bodega on the way home."

Childhood Obesity fight hits schools
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Old 10-09-06, 05:05 AM   #2 (permalink)
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Re: Firms to Tout Healthy Snacks in Schools

Our livin la vida low carb blog partner had this to say in contradiction to this article!


Bill Clinton, AHA Should Stop Their Childhood Obesity Masquerade
Jimmy Moore
October 8, 2006


The following is a reprint from the blog "Livin' La Vida Low-Carb":



Bill Clinton is the consummate politician taking credit for simply trying



Like I have said many times before, I really don't like talking about politics at my health and weight loss blog. Most of the issues that are dealt with in this forum are political only in the diet and nutrition world, but not generally in the realm of governmental politics.



But sometimes these two worlds inevitably collide and that's exactly what this Washington Post story about a new deal to limit junk foods sold in school vending machines does wih a vengeance.



It seems five of the top junk food vending machine companies--PepsiCo, Mars Inc., Kraft Foods Inc., Campbell Soup Co. and Dannon Co.--have vowed to take their high-carb, high-fat products out of the schools in favor of "healthier products" (we'll get into what that means in a moment).



The voluntary agreement was made possible by the ever-present elder statesman himself, former President Bill Clinton, along with the American Heart Association (AHA). They wanted to help make the nutritional choices for kids better while they are in school because many blame these foods on the rise in childhood obesity rates (I do not blame the junk food companies, but rather the parents for making poor nutritional choices and for not educating their own children to discern between what is good for them and what is not).



Isn't this agreement quite an ironic twist considering the man involved? Here we have the former leader of the free world who was infamous for eating cheeseburgers and French fries while he was President telling junk food manufacturers what they can and cannot sell in schools to children. Furthermore, he will now go around taking credit for bringing an end to childhood obesity in America because he cared enough to "work hard to TRY" to do something about it. What a freakin' joke!



This is nothing more than political posturing by Clinton to shift attention away from his little temper tantrum with Chris Wallace a couple of weeks ago. The negative publicity that he received from that infamous fiasco undoubtedly led him to go into damage control mode, so a trumped-up positive story like this one where he is seen as helping the children is just what the doctor ordered.



PUH-LEEZE!



What is going to happen as a result of this need I remind you VOLUNTARY agreement Clinton helped bring about? It's VOLUNTARY which means any of the parties involved can most certainly back out at any time and Clinton still can say, "Well, at least I TRIED to tell them this would be good for the American children, but they wouldn't listen to me." Either way, he comes away looking spic-n-span squeaky clean in all of this even if NOTHING changes at all. That's not leadership, that's politics as usual!



Unfortunately, that's politics for you. It's all about who can take credit for non-action that looks like action today. But if Clinton or any other politician is sincerely interested in helping protect kids from the junk food that entices them, then why not get Congress to pass a law to make it mandatory to ban these from schools, hmmm? If they really want these junk foods out of schools, then make it a requirement with a law. That would certainly add more teeth to the argument that you care about improving the health of children if you think the presence of junk food is the culprit.



Gary Ruskin from the non-profit childhood obesity education group Commercial Alert had a rather terse response for Clinton questioning the "healthy alternatives" that will be allegedly offered as well as what's in this deal for the former president.



"Who is Bill Clinton kidding? Baked potato chips and sweetened bars are not substitutes for apples and carrots, beans and greens," Ruskin exclaimed. "Has the Clinton Foundation received any contributions from any of the companies that are a party to this agreement? How about the American Heart Association?"



You can't blame people like Ruskin for having questions like this based on Clinton's past behavior. But it does make you wonder if anything really will change or if this little media fanfare around what Clinton TRIED to do is all that will come of this. Awww, wasn't he so great for trying to help the fat little kiddies get healthy? Awww, he just cares so much for the little ones. Can I BARF now?! It's sentiments like this that make some want to throw more money at childhood obesity, but that is clearly not the answer.



This isn't the first time Clinton and the AHA have come together in a similar arrangement regarding junk food in schools. Earlier this year, they got Coca-Cola Co., Pepsi and Cadbury Schweppes PLC to stop selling non-diet soft drinks in schools since so many kids were chug-a-lugging on sugary sodas during the daytime. Now they will be guzzling sugary pseudo-fruit juices and energy drinks instead. Like I said, where are the MEANINGFUL changes? Hello?



I remember those snack food machines and the vendors during lunch when I was in high school in the late 1980s and never gave a seond thought about the nutritional value of what I was eating. If it tasted good and I wanted it, then I bought it. Of course, that may explain how I got to be so fat, too.



While I like the idea of giving kids a choice of better food options while at school, this agreement does NOT stop kids from going by their local corner convenience store on the way to or on the way home from school. It's like banning the sale of drugs on school grounds. That's all well and good until the students step off of school property and on the streets. At that point, all bets are off and the net result is the same as it was before.



An agreement like this one from Clinton and the AHA is like having a nonsmoking section in a restaurant that allows smokers to puff away without the use of a smoke vent. You can ban smoking all you want in the nonsmoking section, but you and I both know that doesn't keep the smoke from traveling into that section, thus rendering the distinction between the two sections completely irrelevant. The same goes for what Clinton and the AHA have brokered. This deal won't stop childhood obesity. Not by a long shot!



Okay, let's just pretend for a moment that these changes WILL make a difference. What are they asking these companies to alter about their products to make them "healthier?" Here are the new criteria for allowable foods sold at schools under the agreement:



1. Calories from fat limited to 35 percent

2. Calories from saturated fat limited to 10 percent

3. Sugar by weight is limited to 10 percent

4. Sodium is limited to 480mg, except for soup



Again we see the continuing ramifications of how scared people are of fat and even saturated fat. While it is noble they are limiting sugar to 10 percent by weight, that's still not doing anything about the excessive carbohydrates that many of these products contain which then turn into sugar when it is absorbed by the body. Are we so ignorant as a society that we think sugar is the only thing that makes your blood sugar rise? Finally, salt is a non-issue except for those who are salt-sensitive.



Even low-fat diet advocate Dr. Dean Ornish said in my recent interview with him that he doesn't like the influx of low-fat and fat-free snack food products because they are still not healthy choices for people to consume.



"People are going out and eating the Snackwell cookies and the fat-free desserts and cakes that may be very low in fat, but very high in sugar--I've never recommended that which is why I've been more explicit in clarifying that," Ornish said during the interview.



Despite all of this, data will begin being collected by the AHA and the Clinton Foundation to measure the impact of these changes ever other year over the next four years. Again, any changes will be minimal at best until we get a better handle on what is causing obesity--namely the excessive consumption of carbohydrates, including those found in low-fat products like baked potato chips, pretzels, 10% fruit juices, and so much more. Selling these as "healthy" foods is a farce!



Now the junk food companies involved in this agreement are going to begin "taking steps to make snacks more nutritious."



Oh joy, what do we have to look forward to? Hmmm, how about low-fat, whole wheat Twinkies sweetened with aspartame and/or maltitol? Yummy. Or perhaps we'll see, as one of my readers shared with me, vendor sandwiches made with Wonder Bread, anti-bacterial-sprayed bologna slices, and eggless Miracle Whip? Oh, the kiddies will be clamoring for them!



Who are we kidding people? Kids won't go for this stuff unless they are educated better about why they shouldn't eat the junk food. Our education system is eager to tell children about sex and sharing with them information about that, but there's nary a mention of how fat, protein and carbohydrates work to fuel the body and make it work. Now THERE is something meaningful to start teaching kids in schools.



We're stuck in a nutritional abyss nowadays and there doesn't seem to be an easy way out of it. Childhood obesity can be prevented, but that won't happen until some major barriers are torn down for good--namely that eating fat is bad for you, eating excessive carbohydrates is good for you, and that there are no consequences to eating junk food. All of these so-called axioms in our society are WRONG as wrong can be. We must continue to strive to share with others the truth.
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