I believe in the big potential that such convergent technologies have: mainly to dictinguish between misleading health claims and substantiated health claims made on functional foods. I also think that it can offer an additional incentive to convince the public that the simple message of "eat more fruit and vegs and less fat" is still the best one
. On the other hand, the pharma food trend reenforces the weight of false solutions or quick fix. I don't mind companies investing their profits in such technologies but finding
(MSc Study see my blog) that a lot of it is sponsored by the government ( US and EU) at huge costs while the first beneficiaries are not the people needing the technology most, make me question the "healthwash " surrounding the nutrigenomics phenomenon
.