News Released: January 17, 2007
(PRLEAP.COM) London, ReportBuyer, 17. 01.2007: Children who drink sugary drinks every day are likely to be a stone heavier, according to research quoted in a new report. “One of the greatest challenges for soft-drink manufacturers and retailers is the growing perception of an association between drinks with large quantities of sugar, and obesity,” says Emma Conroy in her report ‘Challenges for the Soft Drink Manufacturer’ (
http://www.reportbuyer.com/food_drink/soft_drinks/challenges_soft_drink_manufacturer.html).
Soft drinks account for 15 per cent of total sales in the UK food and drink market. To maintain their market value, says the Report, ‘it is imperative that manufacturers respond to these pressures and …..offer consumers the opportunity to adopt a more healthy lifestyle.’
Sugary carbonated drinks (liquid candy as one researcher calls them) are being replaced by diet drinks, probiotics and fruit and vegetable drinks. Diet Coke is now Coca Cola’s biggest selling grocery brand. Across the board, bottled waters account for 15 per cent of the UK’s soft drinks market.
‘Challenges for the Soft Drink Manufacturer’ covers the issues of soft drinks and obesity, advertising restrictions, school vending, diet drinks and the questions around intense sweeteners and how manufacturers are responding to environmental and ecological concerns. The report by Emma Conroy, a former Food Standards Agency nutrition strategist, is part of a series of industry short reports available as free downloads from new online business information provider,
http://www.ReportBuyer.com which launches on Wednesday January 17th 2007.