very well thought out. you said you wanted some feedback so here it goes. i think it might help to talk a little bit about why eating healthy is important and what good things can come of it. maybe even in terms that will relate to kids. for example eating healthy can give you more energy and keep you thin which will help them be better at sports. boys especially will like the idea of being better at sports
the how to read nutritional facts part was a little confusing for me. 40 vs. 100 vs. 400. every kid is different and if i was a kid i would read this to mean that i should eat 100 calories every time because 40 is too little and 400 is too much
i also think in that same section highlighing all the fats as bad may send mix signal because unsaturated fats are not necessarily bad for them
also, sugar should be highlighted yellow as bad i think.
i hope this helps and i think what u do for kids is wonderful!
on the next page your items to put on the grocery list is a little confusing to me too. i understand that you put healthy grains on there and that they should be low in fats and sugar, nevertheless most of the items on that list are usually not made of whole wheat
breadsticks i have never seen whole wheat and same with tortilla chips and i do not think rice cakes are ever made with whole wheat. some cereals are whole wheat but most are not